Single Indian Brand For Every Type Of Clothing - Roadster-Men- All About
EMERGENCE Roadster is a private label apparel brand from Flipkart owned Myntra. You may not find any direct link between Myntra and Roadster as it is being positioned as a stand alone brand in its own right. Reason: Consumer pay more for Brands. Will you pay more for an unbranded pack of rice from a retail store. That is the thinking behind this offering. It makes perfect sense for Myntra, as it earns much more for private label compared to any other third party brand. Based on their algorithm they can push it up higher in consumer search on their portal and increase its sales. What it simply means is that if you are Looking for Wrangler, you might see Roadster first instead, if they see that they are able to convert more Wrangler customers. How they make more money: Myntra is able to pocket margin of Brand, Distributor and even Retailer in the case of Roadster. Roadster is the best brand for those people who needs to be casual and want apparels from only one brand. It...